BEC高级真题口语总结

重要性——如何——涉及因素

be of great importance

take into consideration

be necessary to

should be considered

[first---besides而且、此外---in addition另外 on top of that除此之外、更严重的是 ]

Strategies:

1. the importance of…, 就可以问how

如：Customer payments: the importance to a company of ensuring that customers pay on time.

提问：How can a company ensure that customers pay on time?

2. how to…, 就可以问why

如：Human Resources: how to introduce new staff effectively to a company’s office practices

提问：Do you think it important/necessary/essential to introduce new staff effectively to a company’s office practices? Why?

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或 Why do you think it important for new staff to get familiar with the company’s office practices?

3. the factors involved in…, 就可以问what

如：Information technology: the factors involved in successfully delivering services via the internet

提问：What are the other factors you can think of to deliver services via the internet successfully?

❖ 公司利益相关者

 顾客

Customer Relations: how to maintain customer interest in a company’s products

As is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.

First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.

All in all, a company should try its utmost to keep its current customers satisfied with its products

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and services, and at the same time it should stay ahead of the market through product and pricing strategies.

➢ 重视顾客2.1

The importance of making customers feel valued

----maintain the customer’s loyalty to your products so that you can further strengthen your company’s customer base.

----valued customers often pay their attention to your company’s development and they would like to give you some advice or suggestions which you can use to further promote the quality of your company’s products or services. This will in turn help you to attract more customers and make them feel valued. Therefore I believe that making your customers feel valued is of great importance.

➢ 顾客习惯和态度2.4

The importance of finding out about customer’s habits and attitudes

A: as we all know your customer’s habits and attitude will exert a great influence on the production and sales of your products or services. Customer’s habits especially their consuming habits will decide to what extent they can accept the price of your products which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular on the market. So if you carry out research to find out about their habits and attitudes you

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can gear the production and sales of our products towards a right direction.

➢ 忠实顾客对产品的意见3.1

➢ 售后服务3.4

➢ 如何赢得新客户（一家客户的潜在风险）4.2

➢ 产品和服务实行质量监控3.2

How to ensure that a company consistently maintains quality control standards

A: first the company should build an independent quality control system which can monitor the implementation of quality control at any stage of the production and can report the results directly to the board. Second the company needs an incentive system to encourage and reward the employees who meet exactly the quality control standards and punish those who fail. Third the company should ensure that everyone in the company knows the importance of quality control and should keep their employees in mind that their company needs their devotion to the consistent maintenance of quality control standards.

重要性：only with goods and services of high quality can a company maintain its enduring and loyal customers and attract more new customers/ stay ahead in competition as well as in the market /meet requirements of the quality of products

How to monitor：a special department should be set up to super vise and examine regularly

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technical experts should be invited

 员工

➢ 员工进言献策（如何制定、如何评价）2.1

➢ 积极性高的员工2.3

The importance to a company of having well motivated staff

A: first a company consists of individuals whose morale is crucial to the image of the company. It’s hard to believe that a company full of low-spirited employees can have better performance that the one staffed with well motivated employees. Second, well motivated staff often work hard think creatively and are willing to shoulder more responsibilities, all of which are exactly what the company need to develop itself further. Well motivate staff can also help create a sound environment of mutual help and mutual understanding within the company and stimulate their colleagues’ morale, which will definitely improve the efficiency of the company. Therefore it’s very important for a company to have well motivated staff.

➢ 调动员工积极性4.4

Staff Management: how to achieve and maintain high motivation among a workforce

Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and

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(4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.

➢ 激励机制鼓励员工发挥才能（benefits、激励措施）2.4

➢ 职业规划3.1

Career Planning: how to assess the career opportunities provided by different types of companies

Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.

Career Development: the importance of acquiring a range of skills throughout your career

As far as career development is concerned, it is very important for a person to acquire a range of skills.

First of all, when he has a range of skills, he is obviously more competitive than those who don’t

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and therefore has more chances of promotion.

Secondly, if you’re not satisfied with the present job, acquiring a range of skills will make it easier for you to find a job outside your company.

In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.

Indeed, gaining a range of skills is essential for career development.

➢ 员工培训外语2.2

➢ 员工健身中心（benefits、如何促进）2.3

➢ 弹性工作时间3.1

➢ 公共交通&私人交通3.1

➢ 给员工提供便利3.3

➢ 高效团队（活动项目、benefits）3.2

➢ 员工流动率（原因、挑选员工方法）3.4

➢ 员工到分公司工作（财政激励、需要信息）2.2

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➢ 员工到国外工作（如何选拔、准备）4.1

➢ 员工参加国际会议（如何选拔、准备）4.3

➢ 员工参加商品交易会（利与弊、如何选拔）4.4

➢ 有效规划工作时间4.2

The importance of planning work time effectively

A: first an effective timetable planned by the company can avoid unnecessary time-consuming work which will have to be done by more staff than necessary. Therefore individual efficiency can be achieved. Second, an effective timetable explains in detail every step the staff need to follow to finish the work and the exact time they will spend, which will enable the staff to get clear idea about the time limitation and to finish every step before deadline. Therefore the production or service of the company will go at a fast pace.

 供应商

➢ 代理商高效率2.1

How to ensure that agents maintain a high level of effectiveness when representing a company

----enhance our agents’ awareness that they are parts of the company and what they do and say when representing our company is of great importance to the development and benefits of the

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company. In this way we can improve our agent’s work ethics and give them clear objective.

----train those who are lacking of experience or skills to improve the level of their effectiveness.

----build an incentive system in our company to encourage our agents to maintain high level of effectiveness. Of course those who are unwilling to work hard will be punished or even fired.

➢ 与潜在供应商保持联系3.4

➢ 与所有供应商建立并保持良好关系4.1

 股东

➢ 保持股东信心3.1

❖ 项目管理

➢ 新项目中各部门之间的合作4.2

How to ensure inter-departmental co-operation on new projects

A: to ensure inter-departmental co-operation on new projects the first thing we should do is to set up a clear objective among all departments. Everyone in every department should know exactly what the company will do with these new projects, what the company expects from the new projects and what each department should do during the inter-departmental co-operation. Second, an intra-net should be built in the company so that every department will have the chance to communicate with others about their plans on the new projects. In addition, different ideas can be

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discussed and final decision can be made on net. Third, a sound environment of teamwork should be encouraged and special attention should be paid to establishing inter-departmental teamwork spirit.

➢ 团队合作4.4

1.优点 learn from my fellows / get help from them when I'm under pressure / learn to communicate with all sorts of people

2.缺点 give up some individuality/ decision-making takes longer time/doesn't allow independent thinking

3.衡量团队成功与否

mutual trust

the first secret of successful teamwork.When members share a trusting relationship, they will feel fress to express their views,understand each other's capabilities and limitations,and communicate with each other timely.This helps to bring out the potentials,experience and creativity of the individual and create good work environment.

full co-operation

has a direct impact on the success or failure of the team.When members develop a strong awareness of cooperation ,they would make collective efforts to achieve the common objectives and ensure a higher level fo quality and workmanship.

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timely communication and decision making help to improve work efficiency

✓ The importance of teamwork for the effective management of projects

A: to manage projects involves heavy workload and requires much of the company’s energy and human resource. However by using teamwork we can make this complicated work become simple and easy. First when we set up a project-oriented teamwork all members of the projects are united and work in a teamwork spirit. That means they work more systemically and coordinate more with each other. As leaders we won’t worry about the time we will have to waste on the coordinating procedures anymore. Second by using teamwork we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between boss and subordinates. Third in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur. The managers can thus save the energy and time for trouble-shooting.

➢ 资助教育项目（提升知名度、进展和结果的监控）3.3

The importance to a company of sponsoring well-known personalities from the arts and popular culture

A: In many cases personalities from the arts and popular culture are the idols for the public and they are what we call stars who can have great influence on the public’s opinion because people are keen to know what their idols are wearing using or buying and then try to follow suit. That is to say if you sponsor well-known personalities to promote your products or services you will very much likely to attract more customers and persuade them to buy your products. Therefore it is very important for

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a company to sponsor well-known personalities from arts and popular culture.

➢ 评价和选择新项目4.2

How to evaluate and select new products

A: the evaluation and selection of new products should be based on two aspects. First, we can evaluate and select new products according to their performances in market. We can carry out an investigation on how customers like these new products. The results can be used to help to establish the guideline under which new products are evaluated and selected. Second, we can make a trial purchasing of the new products and test their qualities to see if they meet our demands. If the result of the test is fine then we just go ahead to make large orders with the producers and if not we just stop and won’t suffer any loss.

❖ 沟通

➢ 内部不同部门之间建立有效工作关系2.4

How to achieve an effective working relationship between different Departments within a company

A: first we should try out best to create a team spirit within the company and between different departments so that members from different departments can know the importance of team work and share the identity that what they are doing now is not just for their own departments but for the well-being of their company. This way there will be a sound environment of mutual help and mutual trust between different departments which can help all members to work effectively. Second company

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should do something to help people from different departments to understand and communicate with each other. For example we can hold monthly gathering in which everyone can have the chance to know each other ,speak to each other and share their experience in work so that they will work in a spirit of shelving differences while retaining common ground.

➢ 公司内部信息有效管理3.2

➢ 告知员工公司和计划4.1

➢ 公司内部有效的交流沟通体系4.3

❖ 营销

➢ 选择公司做广告2.2

How to select a suitable agency to handle a company’s advertising

A: three points should be considered in order to select a suitable agency. First, the selected agency should be familiar with the character of the products which the company wants to advertise so that the best features of the advertised products of the company can be demonstrated by the advertisement. Second, the agency should have profound knowledge in designing producing and publishing advertisement which is not only a kind of art but also an important marketing method. Third, the selected agency should have the strong ability to combine the aesthetic（美学的、审美的） presented by the advertisement with the need of the company to promote products.

have good track record and a good reputation (ensure profound knowledge in

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designing,producing and publishing advertising.

size of the agency

face to face communication(whether familiar with features of the company and products)

➢ 推出新产品和服务有效利用媒体4.3

How to make effective use of the media when promoting a new product or service

A: first you should ensure that the media you are going to use knows the importance of promoting a new product or service for you. Let them know the quality or function of your product or service and demonstrate to them that your product or service is really good and suits the need of the public so that they will spare no efforts to help you promote the product or service. Second think about the suitable type of media you’d like to use. If you are to present to the whole world your new product then use the internet and if you just want to sell your products to the local people you can select the local newspaper or other local media. This way you can control the money you spend on the advertisement and thus make more effective use of the media you choose.

[Promotion] promotion serves as an opportunity to exchange information or details of the product or service not only fou the company but also for the consumers.

➢ 确保招聘广告有效3.4

➢ 广告标语（推广品牌和产品）4.1

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❖ 财务

➢ 削减成本2.4

How to identify ways of reducing costs in a company

A: first we can hold a meeting within the company and ask every member attending the meeting to discuss openly where they think the costs originate and how to reduce the costs. Afterwards we collect the feedback and carry out the research on it to see if our staff’s opinion is true. If their opinion reflects the current situation then we set out to list every possible way of reducing costs and follow it to reduce our costs. Second, as top leaders we should ask department managers to create a diagram showing clearly the exact procedures of their tasks and check every procedure to see if there is extra cost and to decide how to solve it. Third we can learn from other companies’ experience of reducing costs and check if there is any similarity between us and those companies in reducing costs. Their ways will probably become great helps for us.

---Set up a system in which staff members could work effectively /make best use of their talents and skills , thus will reduce the labour costs

---prevent any waste of materials in production, by updating equipment and technology

---improving management efficiency ( to reduce the overheads of a company by simplifying some procedures of doing business)

➢ 新产品定价2.3

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How to ensure that price levels for new products are set appropriately

A: first we should consider the cost of our new products before we put them into the market. The price level we set should at least include all the cost and investment and make us gain some margins. Second we should carry out an investigation or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumer’s habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.

➢ 合理定价策略3.2

➢ 评价新技术的成本效益4.3

How to administer staff budget effectively(人员预算)

A: staff budget refers to the company’s expenses on recruitment and management of human resources. To administer it effectively we should first make a set of guidelines under which every activity involving staff recruitment or management is to be reported and planned in detail so that the cost of these activities will be under the administration of the people concerned. Second we can introduce a simple and realistic corporate culture to our company so that everyone of our company knows well the importance of cost-cutting especially in staff budget. Third members in charge of staff budget administration should be open with other members. They should explain in detail where the budget goes why the budget is cut or expanded and what company can expect from the budget.

❖ 战略规划

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➢ 控制公司扩张2.1

How to decide when it is the right time for a business to expand

A: you should check the current status of your company including the capital you own the technology you apply and the human resource you have. As we all know money is an important factor in business expansion. So make sure that you have enough money for your expansion. Another importance factor is technology and advanced technology can help you in your expansion because it will provide you with decisive driving force and enhance the efficiency of your business. You will also need qualified staff who will shoulder more responsibility and are willing to meet the challenges resulted from your expansion. When you find your business meets the above three criteria go ahead and expand yourself.

➢ 公司是否上市2.2

➢ 租用或购买公司场所2.3

How to decide whether to purchase or rent company premises

A: first we should see to it that we check the financial situation of our company before we decide whether to purchase or rent company premises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production.

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Second we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses?

After all these careful studies we can make our decision.

➢ 公司内部完成有效变革3.3

➢ 定期更新技术设备3.3

【新增】

 工作环境

1、树立企业形象(image)、增强凝聚力、改进生产效率(more productive and efficient)、提高竞争力(enhance competence)、bring out individual creativity

2、consider health and safety when planning workplace layout(规划工作场所布局)

3、create appealing working environment

take appropriate use of space(make the best use of space and respect the privacy of our staff members)

amount of light(consider how much lighting and what type of lighting is needed to work more efficiently and effectively)

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consider health and safety,calculate future growth and space needs

4、隐患telephone cords and computer cables/

5、措施

wiring on the desks should be arranged neatly

reinstall the switch to prevent tripping accident

post some notice

offer training programmers and acquaint their employees with work safety rules and regulations

must be given safety information and accident prevention instructions

6、如何让员工对健康与安全方面形成负责任的态度4.4

How to develop a responsible attitude among staff to the health and safety requirements of a company

A: first we should let our staff know the importance of the health and safety requirements which are not only connected closely to the well-being of the company but also the well-being of the staff themselves. Required by law the health and safety requirements play an important role in protecting individuals against any possible harm during the work. Any failure to meet these requirements can lead to the loss of property or even lives. Second we can build an incentive system to reward staff who have responsible attitude and punish those who do not. This way we can relate our staff’s attitudes

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to their individual interests and then help them or force them to develop the right attitude.

 商业道德

1、place high priority on business ethics(their decisions can affect society/they have responsibility to their customers,employees,stockholders and creditors/develop the company's image and earn the trust of ...)

2、衡量企业绩效

workplace ethics职场道德 / social responsibility / integrity

Measuring company performance is not just a case of looking at turnover,profits and dividends.We should also evaluate it in terms of workplace ethics.Code of ethics is the core of company culture and is an important tool for companies striving for longterm prospects and growth.Because workplace ethics inspire communication between employees,allow for respect to be extended to each person within the organization,and promote customer relationship that are based on honesty and integrity(诚信).

Business activities can have social impacts.Companies have the social responsibility to protect the environment.We should also see if companies have tried their best to mitigate(减轻、缓和)their own environmental impacts,for instance,to see if they have tried their best to minimize waste in their operations and efficient management of resources.

Besides these(on top of that),it's also important to examine if the company has conducted their

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business with integrity and in compliance with applicable laws and regulatory requirements.

 人员招聘

✓ How to ensure that the best candidate for a post is selected

A: during the selection we should pay attention to the candidates’ quality and attribute. Quality refers to the candidate’s ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with emergencies. In addition the other important factor should also be considered. That is the attribute of the candidate. It has something to do with the candidate’s character and value. Those whose value is in the conflict of the company’s ethics will not be considered as best candidate even if they demonstrate remarkable ability in their work.

✓ How to fill a key vacancy

----producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.

----decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.

----the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews,

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psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.

----The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.

 产品推广

－ About your ideal kind of employer

Well， for me， I would like to join a company where there are well－developed training programs for young people． After all， money is not higly prioritized for someone fresh from school． Rather， gaining experience and qualification would be more important．

－ About the place where you work or study

I am a student in the Renmin University and I study finance in the School of Finance． What I am most proud of my university is the prestige， which has been built over years with joint efforts from the school administration， professors and scholars as well as from business owners． ．．．

－ How important you think imports are for people in your country

Needless to say， imports play an essential role in economic development of China． In 1980s， China has just started the open－door policy and imports and exports started to become more dynamic． There are three significant aspects impacted by imports． The first one is in

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culture． Imported TV programs from Japan， US and some European countries brighten up the TV screens． The earliest ones include A Xin， produced in Japan ,which is a biography of a tenacious woman named A Xin， who thrived the ups and downs in her life through hard－working． Another one ,Man from the Atlantis， produced in the US， is a science fiction．

The 2nd aspect is in commodities．Brand names such as Maxim， a French brand， and McDonald's， the fast food chain， entered the Chinese market．Later on，a lot of other well－known big names followed suit．

Lastly，new technologies in car－making，information technologies were also imported initially， though numerous solutions and innovations have been developed locally by Chinese later on．

－ What you think the advantages are for people in your country of spending time working abroad

Working abroad offers a variety of benefits to people in general， including the Chinese．

Firstly， it allows people to get a global vision， which is an assets nowadays， when globalisation is taking place at a rapid rate． Specifically speaking， it is not uncommon to find foreign companies in China or doing business with Chinese counterparts． A global perspective will certainly help communications among multi－national team members．

Secondly， people can sharpen their English language skills． Needless to say， English is the working language in the world and working in another country enables people to get more exposure language－wise． It is obvious that the workers would use the language to serve a purpose in their job， rather than learning it from a text book． Such practice of language will certainly polish their

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English．

Last but not least， people may understand different cultures better． When living and working abroad， people have an opportunity to closely observe the local way of life， to be more exact， how people handle their daily tasks and how they do so differently between cultures． Something as simple as cutting a grape fruit could demonstrate such a difference．

－ Whether you think the use of mobile phones for business is always positive in your country

Generally， mobile phones are quite useful in daily work． As known to all， people send text message， exchange emails and check maps on cell phones， which come in quite handy． However， I wouldn't say it is ALWAYS useful． A case in point is that when people attend meetings ，they get distracted by the messages on their cell phones， not to mention phone calls which are not urgent nor important． Besides distraction， it increases stress for cell phone users． People are on call all the time， which resulted in a dim line between life and work． By that I mean， employees are always on the work mode． Gradually， stress may lead to reduced productivity．

－ How important you think language training will be in your country in future

这道题很不容易答出彩，大多数人都去说成英语（论坛）的培训，而题目是讨论“语言培训”。所以，可以说中文的培训、沟通技巧、邮件、手机短信中的语言规范化等等，甚至是商务应用文的写作等等。

5、Marketing Research

Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba

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wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.

We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.

A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.

6、Marketing: the importance of packaging products appropriately

In recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It

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becomes a \"five-second commercial.\" The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.

8、Transport Management: the importance to a business of an efficient public transport system

Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.

9、Health & Safety

Employee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.

Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.

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10、The importance to a company of offering its products on the world-wild web

A: first offering your products on the internet is in itself a new and very effective means of advertising which you can make use of. People at very corner of the world with the access to the Internet will get to know your products as well as their quality price functions. You won’t have to worry about putting a large sum of money on your advertising because the on-line advertisement is much cheaper than TV commercials. Second you can sell your products directly on the internet and you don’t even need to open your sales channels which used to take up too much money and resource of your company. Your products will be purchased through world-wild web and you will get your money through the E-bank which will automatically transfer the money into your account.

11、How to evaluate the effectiveness of company training programs

A: the following procedures can help us to evaluate the effectiveness of our company’s training programs. First we should carry out examinations on our staff who attend the programs and we check the results to see if the goals of our training programs have been achieved. Readjustment will be made accordingly to ensure that our programs are moving towards the correct direction. Second we should hand out questionnaires to find out how our trainees like their training programs. The feed-back will be presented on the board and all the senior staff in charge of programs will discuss the feed-back and make necessary changes. Third we will encourage everyone attending the programs to give us their advice which we can use to improve the effectiveness of our programs.

How to analyze and make effective use of information

First we should set up our own data base to restore useful information which is not only the resource but also the asset of our company. Second we should monitor and control the information so

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that every piece of useful information can be retained for our further analyze and every piece of irrelevant or redundant information can be deleted. Third we should emphasize on the timing of the information we get. We won’t allow the using of any obsolete information so that we can ensure that our information flow runs without any blockage and every piece of information we get is up-to-date.

The importance of brand image in ensuring that products or services sell well

A: the brand image is plays an important role in ensuring that your company’s products or services sell well. First a sound brand image means that the products or services of your company enjoy a high prestige and have high qualities which will drive automatically both current and potential customers to buy your products or services on a regular basis. It therefore helps you to expand your customer base or even open some new markets. In addition companies with sound brand images can attract their customers not only through their high-quality products or services but also through the popularity and fame presented by their brand images. In any case it’s easy for a company with sound brand image to promote and sell its products or services.

How to ensure that e-mail is used appropriately by staff for internal and external communications

train our staff how to use e-mail to conduct internal and external communications.

build the monitoring system to watch if our staff use their e-mail correctly.

ensure that our company’s access to the Internet remain stable and unblocked.

We are now in a fast-changing world. To manage change effectively, there are several factors

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involved.

Managing changing effectively

----continuous learning and development are the most important to stay competitive and respond effectively to changing environment. Companies should adjust their recruiting, training and development of people to a culture of dynamism.

----a good information system is also important. After all, the company should know what is changing and how it is changing.

----Having decided what needs to be done, the implementation is very necessary/important. Only in this way, can the company adapt to changes, and to respond to market opportunities and challenges in effectively.

Ensuring a meeting achieve its aims

---clear objectives, such as what specific aims the meeting is to achieve, to make sure that the discussions focus on the topic and no time is wasted.

---preparations should also be considered, including setting the agenda in advance, getting the hand-out ready, and inform all relevant participants.

---when the meeting starts, participants should conform to the ground rules of the meeting, such as contributions, timing and decision-making, to ensure that the meeting achieves its aims within the given time.

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